About the artwork:
The artworks in this collection are based on advertisements from Instagram and Facebook that were fed to me over the course of a week. As a young female, most of the ads were for clothing and beauty products. I also incorporated the interfaces of the platforms to indicate place.
Targeted advertising has become the standard marketing practices for small and big businesses alike. This hyper sensitive strategy allows marketers to follow your online activity from how long you look, if you click an ad, how often you click on ads, and even factor in who you follow, how often you look at their profile, and whether your location settings place you both in the same place. The interfaces of the platforms are laid out to make ads a prominent, seamless part of online experiences.